“I think we can each have far more impact than most people assume, but we need to get a lot smarter at understanding which kinds of things make a difference and which don’t.
We need to think beyond the immediate and direct effect of our actions and ask more about ripples that they send out, and how the actions of one person, company or country might get multiplied rather than muffled or counterbalanced by the rest of the system” “It is so easy to think there is nothing any of us can do and i want everyone to see how that is not the case”
“But like me, you care a bit and you are interested to know more about what makes sense on every scale, from the personal to the global” Berners-Lee- There is no Planet B (2019)